In collaboration with Stephen Krieger, MD at the Corinne Goldsmith Dickinson Center for MS, Mt. Sinai.
Foundation Medicine wanted to introduce FoundationOne, their new oncology testing platform. Before they were purchased by Roche, we created the star-field campaign and this parallax microsite to showcase their new testing suite. The design implementation on this site strives to be simple in order to explain complex testing and treatment plan process concepts to the audience, to help sell the product.
Pharma portals used to be the best practice back in 2010. Now they are cumbersome for HCPs to navigate and use.
We conducted an analysis for Pfizer of the average number of steps, clicks, and general difficulty HCPs face today. Just a few very basic information-seeking goals were established. From these, flows like “ordering samples”, “finding financial resources”, and “dosing adjustments” were picked as examples. Some tasks took as many as 21 interactions to complete. The complexity was impressive.
From this exercise, we were able to launch a workflow to fix many of these cumbersome experiences permanently.
Managing a chronic condition like UC can be a challenge for patients. The launch of UCERIS Rectal Foam gave patients a new way to administer local steroids in a novel formulation that actually stayed where it was supposed to be (in the distal colon).
We created the iPad app to help HCPs quickly understand the benefits of rectal-foam, while maintaining a sense of levity not often associated with UC and Chrones.
Lung Disease awareness campaign, pro-bono, in conjunction with Genentech.