Pharma portals used to be the best practice back in 2010. Now they are cumbersome for HCPs to navigate and use.
We conducted an analysis for Pfizer of the average number of steps, clicks, and general difficulty HCPs face today. Just a few very basic information-seeking goals were established. From these, flows like “ordering samples”, “finding financial resources”, and “dosing adjustments” were picked as examples. Some tasks took as many as 21 interactions to complete. The complexity was impressive.
From this exercise, we were able to launch a workflow to fix many of these cumbersome experiences permanently.