MS expert, Stephen Krieger, MD, at the Corinne Goldsmith Dickinson Center for MS, Mt. Sinai, turned to us to develop his vision for a 3D way to visualize the disease. Like the start of all good ideas, he literally had a drawing on a cocktail napkin.
Multiple Sclerosis affects over 2 million people. The way we depicted the course of disease was a rudimentary, 2-D line, showing disease progression (the EDSS Scale). Physicians felt defeated and treated conservatively.
We built the Topographical Model of MS in a gaming engine to simulate the disease process in real time. When you rotate the camera, it simulates and MRI. The app visualized the disease in a way that allowed the scientific community to embrace this new theory. Later, Krieger's hypothesis would be validated in a scientific paper, utilizing screenshots from the app. We are honored to have been a part of this work that will change the way the disease is seen an treated. This work currently holds a Bronze Lion from Cannes in 2016 [for the best use of new technology].