When pain peaks, 6-18 hours after surgery, contemporary surgeons rely on opioid prescriptions to numb the entire nervous system of the patient. The overprescription and unregulated use of post-surgical opioids can easily lead to addiction. Heron Theraputix is dedicated to ending the cycle.
A combo of an trusted analgesic and an anti-inflammatory. Painted into the surgical wound by the surgeon, it can stop pain and inflammation for 72 hours after surgery. This eliminates the need for an opioid prescription. But surgeons didn't know this new product existed yet! So we made an app to demonstrate the benefits of controlling inflammation (ph of the wound) and suppressing post-surgical pain locally (at the surgical site), instead of numbing the entire nervous system. Keeping the patients covered for the first 72 hours after surgery.
When using an app to talk to a surgeon, you better talk fast, be brief, and make an impact.
We geared the design style of our data visualization to quickly communicate the main points that convince physicians this new method of pain management was the best way to finish off a successful masterpiece (surgery). Using icons, big type, and easy-to-recognize pH strips, we showed them the reasons wounds might heal better.
Pain peaks and abates quickly, after the patient gets home. The surgeons are not around for that part. To communicate the need for medication and the efficacy of this new way to manage pain, we overlay peak pain times with the pain threshold—against the clinical trial data. The comparison clearly shows the new method has the potential to prevent post-surgical distress, opioid overdose and ultimately avoid misuse.