Genentech’s Oncology booth at ASCO was huge. No doctor could find all the content they were seeking.
To answer this need, we created the very first geo-location healthcare app! Used at ASCO, by over 1500 Oncologists to learn more about the Genentech booth and product offerings.
We pioneered the implementation of geolocation in healthcare, designed the interface, and developed the app.
We conducted usability testing on the app, made improvements and ultimately, licensed the technology with a modular interface. These screenshots are from the Modular Implementation Module guide we created for all the brands to use.